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Check out our new logo!

12 May 2018 11:45 AM | AdkAction.org (Administrator)

Want to see our fresh new look?

We redesigned our logo.

Dear Friends of AdkAction,

We are proud to announce the launch of our new logo and motto as part of the ongoing evolution of our organization. 

Over the past seven years, AdkAction has grown and become a local leader in projects that serve Adirondack communities and the environment.  We now are an organization with over 300 members and dozens of volunteers working on our seven active projects. As we continue to grow, we want our brand to reflect why we exist, what we believe in, and where we are headed. 

Our new logo is clean, simple, and modern. It reflects our commitment to getting things done for the hardy mountain communities that depend on us to address unmet needs with our innovative projects.  With each element of our redesigned logo, we have carefully considered the past, present, and future of our organization.

We chose a clean, simple logo that looks good on the web and in print.  The two blue mountain peaks reflect the two A's in the initials of our organization's name and represent the mountain culture of Adirondack communities. You will notice that our name is written on one line with two capital A's and no space because that’s who we are: “AdkAction,” not “Adirondack Action” or “ADK Action."

You will notice that we've kept the same color scheme as our old logo, and that's because we still strongly identify with red and blue.   Red shows a sense of urgency and importance;  it is associated with excitement and passion. Blue is reliable and trustworthy, and it ties our new logo to the Adirondack Park, known to many as the "blue line."  We bring passion to our work and always strive to be reliable and non-controversial. 

We've also retained the symbol of the red check mark.  It always feels good to check off a to-do list, and we pride ourselves on getting things done.  Our new motto, "Create. Promote. Preserve.", is an abridged version of our mission statement.  Finally, the font we have chosen is modern, clean, and sleek.

As always, we appreciate your membership, friendship, and a shared sense of community with our organization.  AdkAction will continue to create projects that address unmet needs, promote vibrant communities, and preserve the character of the Adirondacks. 

AdkAction Board and Staff

P.S. Our rebranding campaign was completed in-house by a volunteer committee and our Executive Director. 

AdkAction.org is a 501(c)3 nonprofit. All donations are deductible.  AdkAction.org creates projects that address unmet needs, promote vibrant communities, and preserve the character of the Adirondacks.

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