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BY PETE DEMOLA
David Wolff, broadband committee chair of AdkAction, briefs the Essex County Board of Supervisors on broadband updates on Sept. 4, 2018.
Photo by Pete DeMola
ELIZABETHTOWN | A nonprofit has stepped forward to serve as a conduit between local government and the state agency overseeing the broadband build-out effort.
AdkAction Broadband Committee Chair David Wolff attempted to lasso in lawmaker concerns during a presentation to the Essex County Board of Supervisors last week.
Wolff said he has been in contact with the state Broadband Program Office (BPO), the office overseeing the state’s universal broadband build-out, and will relay local concerns up the food chain.
“What information would you like to see to help you manage the rollout of the program?” Wolff asked lawmakers. “How can we streamline that process?”
POINT PERSON NEEDED
Wolff urged the Essex County Board of Supervisors to appoint a designee at the county level who can help local officials navigate bureaucratic hurdles in Albany.
Doing so, he said, may be more effective than individual lawmakers contacting the BPO with their concerns.
The program has steered $154 million in subsidies to boost high-speed internet in rural North Country communities — the most of any region in the state.
But local officials have long fumed over what they perceive to be a lack of transparency from the BPO, leaving them adrift as they attempt to pin down specific details on build-out projects in their communities.
Lawmakers fret that the BPO has leaned too heavily on U.S. Census maps to award grants and that locations that may fall through the cracks, a viewpoint complicated by the state’s eviction of Charter from the state earlier this summer.
Wolff encouraged lawmakers to pinpoint areas in their communities that may be left unserved once the program concludes at the end of next year.
“We need to identify those households; we need quantify and figure out how big the problem is, and what monies will be required to actually solve and connect those people,” Wolff said. “Until we connect those folk, the governor’s claim of 100 percent coverage is not going to be accurate.”
He asked lawmakers to study the state-crafted maps detailing grant coverage areas at nysbroadband.ny.gov/resources/residential-broadband.
Lawmakers appeared to approve of a Wolff-created map that shows grant awards color-coded by provider in each town — not by the amount of grant awards provided or speed promised.
Since announcing the third and final round of grant funds in January, state officials and providers have participated in a pair of forums in North Creek and Willsboro.
Lawmakers indicated they’d be open to a third session, including Lewis Supervisor Jim Monty, who was disappointed at the lack of a Q&A at a public hearing last month in Elizabethtown.
“If this is your idea of open and transparent government,” wrote Monty in an email to the BPO last week, “I am ashamed to be a part of this.”
The first two phases of the program will be completed by the end of the year, while recipients of the third and final round of funding have until the end of 2019.
“The ball’s in your court,” Wolff told lawmakers. “You at the town level have to manage the rollout. This is a finite time. We’re talking into 2019. After that, then all bets are off.”
Essex County Board of Supervisors Vice Chairman Shaun Gillilland said he welcomed Wolff’s suggestions on how to “repair and improve” the information that is available to local officials about coverage issues.
“I came away with a clearer understanding of the nature of the problem where we sit today,” he said. “Our homework on this is to quickly figure out the scope of the problem. Once we get knowledge of the problem, we will know how tackle it.”
But Gillilland, who also serves as Willsboro supervisor, continues to harbor concerns over the structure of communication with the BPO, providers and local government once build-outs have been completed, as well as how to regulate underperforming providers and the specific points of contact for complaints.
“I know it’s going to fall down to local governments to be able to regulate what’s going on in the town,” said Gillilland, who also expressed concerns that those subscribed to failing legacy systems will not get upgraded.
As part of the program, providers must cap monthly costs at $60 for five years, and are required to provide minimum speeds of 25 mbps in the most rural areas.
But residents have pointed out that providers who have received state subsidies continue to offer sub-par service.
Gov. Andrew Cuomo told reporters in January complaints should be directed to the Public Service Commission (PSC).
Thirty percent of New Yorkers did not have high-speed broadband in 2015, according to the BPO.
Keene Supervisor Joe Pete Wilson said he can’t overstate how important the service is to rural communities, and how critical the state investment is.
That’s why lawmakers are so passionate, he said.
“In our rural towns, not having it — or having limited access to broadband — hurts our economy and hurts our education system,” Wilson said. “I want broadband and am supportive of this program.”
Gillilland, too, acknowledged the state’s commitment.
But the governor has made a promise to his constituents, he said, citing the pomp and circumstance of the program announcement in Lake Placid in 2015.
“It’s between the governor’s office and individual households,” Gillilland said. “It’s very personal. It was promised, and if it doesn’t happen, people are going to be very angry.”
The BPO are aware of Wolff’s presentation, and said they work closely with a number of community organizations and local governments.
“Their insight and feedback has been valuable as we build out broadband across the region, which is receiving over $150 million in public investment that will provide access to more than 47,000 homes,” said Adam Kilduff, an agency spokesman. “The (BPO) is committed to providing access to high-speed internet to all New Yorkers.”
Residents who want to offer feedback on BPO-funded projects can contact the BPO directly at email@example.com.
Another dangling question when it comes to filling high-speed internet gaps in the Adirondacks is the extent of Charter’s involvement.
As part of Charter’s takeover of Time Warner in 2016, the provider was required by the state Public Service Commission (PSC) to extend service to 145,000 underserved locations statewide.
Charter, which conducts business as Spectrum in New York state, and the state Broadband Program Office have acknowledged some of the 145,000 locations are in the North Country. But they’ve long contended that information is private, frustrating local officials who want clarification on which locations in their towns stand to be served.
Adding further ambiguity, the PSC claims Charter hasn’t reached the build-out goals and commenced eviction proceedings in July, leaving officials wondering how the change will affect their communities.
“We need an answer of what is going to happen if they force Spectrum out of Essex County,” said Lewis Supervisor Jim Monty, who estimated a departure would result in 60 percent of his constituents losing service.
Essex County Board of Supervisors Vice Chairman Shaun Gillilland called the ongoing flap a “massive unknown.”
“If it goes south, it’s going to bring this whole state project with it,” Gillilland told The Sun.
Charter, which has disputed the PSC’s claims, has until Oct. 9 to submit an exit plan to the state regulatory agency.
Moriah Supervisor Tom Scozzafava says approximately 90 locations in his community stand to be served by the provider.
“Trying to obtain the information has been very difficult, if not impossible,” said Scozzafava, who contends he has been stonewalled by the PSC, Spectrum and the governor’s office when he’s asked for clarity.
But reversing years of claims by Charter and the BPO stating details on build-out efforts are private, AdkAction Broadband Committee Chairman David Wolff told lawmakers towns have the right to ask for an understanding of the network within their franchise areas, and can obtain that information if they sign a non-disclosure agreement.
“Franklin County has done this at the county level,” Wolff said. “They have gone and signed a non-disclosure with Spectrum.”
Scozzafava called for Spectrum to send a representative to a county board meeting.
“That would be a huge first step,” he said.
By FRANK DIFIORE FDIFIORE@MTELEGRAM.COM
MALONE — New York state is still aiming to have 100 percent broadband coverage by the end of 2019, despite an ongoing feud with a major service provider.
David Wolff, chairman of the broadband committee for ADK Action, met with Franklin County legislators on Thursday to provide an update on the pace of the state’s broadband expansion.
There are two major initiatives to expand broadband coverage in New York state, according to Wolff: the state’s New NY Broadband Initiative and a planned expansion by Charter Communications/Spectrum.
The New NY program is aimed at extending high-speed internet access to underserved areas, particularly rural areas, by leveraging both public spending and private investment.
The New NY program awarded contracts for services in several census blocks across the state. Wolff noted that the state aims to have expansions for the initiative’s Phase 1 and 2 completed by the end of the year, with Phase 3 — when much of Franklin County’s expansions are scheduled — is anticipated to be complete by the end of 2019.
Spectrum’s expansion, meanwhile, came as a result of the company’s merger with Time Warner Cable, which was approved by the Public Services Commission in 2016. The merger approval requires the company to extend its network to pass an additional 145,000 homes and businesses across the state by 2020.
However, Spectrum’s owner, Charter Communications, was ordered by the PSC to leave New York state next year after failing to meet broadband expansion promises that were a condition of the PSC’s approval of the merger between Time Warner and Charter. The two sides are reportedly in negotiations that could result in Spectrum/Charter remaining in the state.
While the dispute rages, Spectrum crews continue to string the cables that would expand the company’s reach.
Wolff specifically asked county legislators to help their constituents learn if they “fall between the gaps” of the two expansion projects.
The state Broadband Program Office, for instance, has a database on the state’s website to help residents track what companies are able to extend service to them.
The website can be found at https://nysbroadband.ny.gov/resources/residential-broadband.
Wolff displayed a map of Malone to demonstrate both Spectrum’s area of operations and the census blocks awarded in the New NY Broadband Initiative. Roughly half of the town is designated as a Spectrum service area; the remaining blocks have been allocated to HughesNet and Slic Network Solutions.
This summer I am working with AdkAction in Keeseville, NY in the Adirondacks. AdkAction has been creating projects that address unmet needs, promote vibrant communities, and preserve the character of the Adirondacks since 2011. They serve seasonal and year-round residents of the Adirondack Park and work in diverse project areas such as: community revitalization, food access, environmental stewardship, arts and culture, and broadband internet access. My primary focus has been on “The Farmacy” which began in 2017 and is a partnership between the Keeseville Pharmacy and AdkAction designed to make healthy food, sourced from local and organic farms whenever possible, physically and economically accessible to all Keeseville residents within the Pharmacy space. We partner with 6 local farms and a food hub to make high-quality produce, dairy, meat, eggs, and value-added products available in the Farmacy. Together with the Keeseville Pharmacy, we are trying to help vulnerable populations gain access to affordable, locally-produced food.
When the only grocery store in Keeseville closed down in 2013, residents had to choose between traveling to other areas for groceries or shopping for processed foods at convenience and dollar stores. At the Farmacy, we aim to increase access to healthy products for all consumers, while supporting our local farmers. The Farmacy accepts SNAP/ EBT benefits and is in the application process for WIC checks. We aim to help SNAP/WIC recipients access higher quality food with their benefits and to help farmers access this larger under-tapped market. But one of the challenges is supporting the local farmers, who must charge higher prices, while making the food accessible to low-income consumers. Additionally, there is a lack of education around what the Farmacy offers and the health benefits of local, fresh, and healthy foods.
We address the lack of access to local food and education by offering incentives and educational opportunities. My goal this summer has been to expand the Farmacy project, increasing education and outreach efforts. To increase awareness and education around using local foods, the Farmacy will be hosting three cooking classes this fall with a local chef. The classes will use products from the Farmacy to teach consumers how to best use the vegetables, meats, and cheeses. At these cooking classes, which are open to all SNAP participants, each person will receive $10 of Farm Fresh Cash from the Clinton County Health Department that they can use at participating retail locations, including to Farmacy, to buy fruits and vegetables. Additionally, we are applying for grants to offer incentives for fresh, healthy produce for consumers picking up their prescriptions at the Pharmacy. These outreach efforts will help us combat the cultural, socioeconomic, and physical barriers to food access.
As a political science major with a minor in environmental studies and an interest in food justice, my experience with AdkAction has combined my academic interests with my interest in community-based food projects. After Upstate Institute, I plan on going back to my home community of Portland, Maine to work with my county’s food security council. My experience in the Adirondacks has shown me how an innovative food project can be successful in a rural area with the support of a close-knit, connected community. Through my work this summer, I’ve been able to work in all parts of the Farmacy project, from communicating with local farms to applying for grant opportunities. I hope to take those lessons back to the projects that the council is doing, working with both farmers and low-income consumers to make healthy food more accessible.
For Immediate Release
A newly-completed scientific study of Adirondack wells showed that most wells that receive runoff from state roads are contaminated with salt. This study, conducted by the Paul Smith’s College Adirondack Watershed Institute comes on the heels of an earlier study that demonstrated that 84% of the contamination of surface waters by road salting could be attributed to state practices. This new study adds a high level of concern, since groundwater, the water we drink, can take decades or even centuries to refresh itself.
The study sampled nearly 400 private wells from across the Adirondack Park. The wells were divided into categories based on whether they received no road runoff, local road runoff, or state road runoff. Sodium levels in more than half of the wells receiving state road runoff exceeded New York State’s water quality guideline of 20 ppm (compared to 10% of wells that receive local road runoff). Chloride levels in 25% of wells that receive state road runoff exceeded the water quality guideline of 250 ppm, while none of the wells that receive local road runoff exceeded that level.
New York State’s Department of Transportation relies mainly on pure road salt (sodium chloride) for winter road maintenance, using more than any other state. Local crews mainly use abrasives, like sand, with a small amount of salt to keep the sand from clumping. The state’s use of pure salt explains why most groundwater salinity is due to the state’s practices, even though the NYS DOT maintains only 25% of the road network in the Adirondacks.
Well study participant Kirk Peterson said “The contamination of our well with road salt has cost us thousands of dollars in ruined appliances and corroded pipes. We can't operate a dishwasher and have to replace faucets and other plumbing fixtures regularly because of corrosion caused by the salt. We've also had to replace most of our copper pipes and have been buying water to drink because of the adverse impact on our health. And now we worry about being unable to sell our house. We will hold the state fully responsible for these problems.”
A team of scientists, local officials, community organizations, and citizen activists has been pressuring the state for change for years and has worked with the NYSDOT in previous attempts at making incremental changes to the way the state manages its roads in the winter. Recently they presented these well-study results to state officials at the Departments of Transportation and Health. The state then announced more test zones with new attempts at reducing the amount of salt applied and has formed a strategic working group to monitor the pilots and suggest additional incremental changes. “We look forward to working with NYS DOT and DEC in coming up with a solution that will be good for all. Continued monitoring will gauge our collective success.” Said Randy Preston, Supervisor, Town of Wilmington.
“While we appreciate being invited to participate in the strategic working group and acknowledge that the pilots in Lake George and Lake Placid are a step in the right direction, we must insist that the state take a stronger stance to protect Adirondack waters. Based on the study, more than half of private wells located along state roads are likely contaminated with road salt, and we want the state to reexamine its entire winter road maintenance protocol and use the entire Adirondack Park as a pilot area for statewide reduction.” Said Brittany Christensen, Executive Director of AdkAction, a non-profit that has been advocating for a reduction in the use of road salt since 2010.
To help drive home the magnitude of the road salt crisis, Chris Navitsky, P.E., Lake George Waterkeeper, notes, “This is the acid rain of our time. And like acid rain, we have the ability to correct the negative trend that science is showing and protect our water resources, which are the vitality of our communities.”
The study was funded by AdkAction, The FUND for Lake George, and Paul Smiths College Adirondack Watershed Institute.
- END -
Dan Kelting, Ph.D., Executive Director, Paul Smith’s College Adirondack Watershed Institute 518.327.6213 and firstname.lastname@example.org
Brittany Christenson, Executive Director, AdkAction 518.593.8753 and Brittany@adkaction.org
Chris Navitsky,P.E., Lake George Waterkeeper, 518.668.5913 X301, email@example.com
Randy Preston-Chairman, Essex County Board of Supervisors, 518 946-7179, firstname.lastname@example.org
Registration is still open for the second annual Keeseville Plein Air Festival which runs from June 20-24th. We are hoping to attract 35 artists and their families for the four-day festival, bringing another great infusion of creativity and energy into Keeseville.
We are also still signing up area residents to host the artists so if you know anyone who would enjoy having an artist in their home for a few days, please let us know.
Last year the first ever festival was a great success for both the artists and all the buyers at the Saturday evening preview show and party. Sixty paintings hung on the walls of the 1719 Block Gallery on Keeseville’s Front Street, the center of the four-day festival. Ausable Chasm and the river, the farms nearby, and the historic architecture of the village and 19th century factory were showcased on the canvasses of the 21 artists who participated. We sold over $8,000 worth of art created during the festival and helped renew civic pride in the area. The sales benefited the artists and 18% of the proceeds went to Keeseville community revitalization projects. This year’s festival promises to be even better so please save the June 23rd Preview Party date.
2018 Plein Air Festival Schedule
June 20: Painting Workshop and Community Tours: "Introduction to Plein Air Painting Approach" with the 2017 Keeseville Plein Air Festival winner, Kari Ganoung-Ruiz (8 AM-11 AM), with community tours in the afternoon and early evening to help artists become acquainted with the landscape.
June 21: Paint the Water: Artists are encouraged to paint the breathtaking AuSable Chasm or the calmer waters of the AuSable River that run through the town. Scenes from Lake Champlain and Augur Lake are also encouraged.
June 22: Paint the Town: Paint the beautiful historic architecture in Keeseville. Focus on the unique stone buildings, one of the three historic bridges, or one of the incredible homes downtown.
Bonus: "Better Days." Artists are encouraged to paint scenes of anything human-built that has "seen better days." In seeing structures crumble, we can often also find the beauty of nature and the potential for rebirth. A portion of proceeds from the "Better Days" paintings will go directly to supporting community revitalization.
June 23: Paint the Farms: Keeseville is home to several magnificent small farms. Artists are encouraged to paint the pastures, animals, and equipment that make these places so alive.
Special Preview Party - June 23, 2018, 6 PM-9 PM. This event will offer the public a first look and the opportunity to buy the paintings created during the festival. Wine and local cheeses will be available for this very fun event. $10.
Show and Sale - June 24, 10 AM-3 PM. Show and Sale continues. Artists can come to the gallery to speak with patrons or spend the day painting whatever they choose and enjoying the community.
Great news! We've received a grant from the Adirondack Foundation for $3270 for the Farmacy to do outreach and launch a series of cooking classes this summer. The cooking classes will be aimed at increasing the capacity of residents that receive SNAP and WIC benefits to be able to cook from scratch using ingredients from the Farmacy.
We've also been chosen to host a Colgate Fellow this summer. Colgate University chooses a handful of organizations each year to host one of its students for a summer-long fellowship that is fully supported by the university. Colleen Donlan, our Colgate Fellow, will help with the Farmacy project on a full-time basis from June-August. A decent stipend, housing, and transportation will all be covered by Colgate, so we get Colleen's help at no cost to AdkAction.
The Farmacy's SNAP application has officially been approved, which means that low-income people receiving government food benefits can purchase fresh local food at the Farmacy using their benefit cards. Dan Bosley, owner of Keeseville Pharmacy, has agreed to go to a wholesale model. Previously, farmers have been selling their products in the store on a consignment basis, meaning they stock products and receive money for what sells, but they also assume the risk and losses for unsold products. Now, the Farmacy will buy products from farmers at wholesale prices and keep profits. This is great for farmers because they are guaranteed to be paid for their goods, whether or not they sell. It’s also good for the Farmacy because it now has the potential to make a profit.
Johnsburgh Broadband Symposium. Our AdkAction Broadband Project Lead and former chairman, Dave Wolff, moderated a Broadband Symposium in the Town of Johnsburg on Monday, February 26. Representatives from Slic, the Broadband Program Office (BPO), Frontier, and Microsoft participated. After the Symposium, The Sun Community News came out with the headline, “Johnsburg receives clarity on broadband projects.” Over 70 people were in attendance, including Assemblyman Dan Stec and dozens of Johnsburg residents. The Sun went on to recommend that the symposium be emulated statewide.
Address Lookup Tool. The Broadband Program Office made a soft release of a new address lookup tool during the AdkAction February Broadband Conference call. The tool can be accessed on the New NY State Broadband Program website. By entering an address, one can find a listing of providers that currently offer broadband access at the address, providers that received a New NY Broadband Program award to bring coverage to the address, and a list of speeds and technologies offered.
Broadband Program Office Update
Jeff Nordhaus, the Executive Director of the Broadband Program Office (BPO), recently gave a presentation on the New NY Broadband Program at the APA Local Government Day in Lake Placid. The North Country REDC received 21% of the total investment from state, federal, and private funding from the New NY Broadband Program, more than any other region of the state. What is even more striking is if the 12 APA counties composed an REDC region, it would have seen $236.6 million in total investment (over 32% of the total funding). Click here to see Jeff’s entire presentation.
Next Steps: Dave Wolff is working with BPO to develop a template for a monthly communication from the BPO to towns throughout the North Country. The goal is to give town officials up-to date information (provider contact information, deadlines for completion, percentage, completed, etc.) on how the Phase 3 implementations are proceeding in each town.
AdkAction initiated a well and aquifer study last year in partnership with Adirondack Watershed Institute at Paul Smith’s College and with support from Cloudsplitter Foundation and the FUND for Lake George. Samples were collected from 358 private wells in the Adirondacks, spanning the entire region.
The volunteer participants of the Well Study received individual results a few weeks ago via email. We are holding a free public forum on May 30th at the Saranac Lake Free Library from 6:00 – 7:30 pm, during which Dan Kelting, Executive Director of Adirondack Watershed Institute at Paul Smith’s College, will present the results of the study and help participants understand their individual results in the context of the full study. The public forum is open to anyone interested in hearing about the extent and magnitude of road salt contamination of Adirondack groundwater.
The Adirondack Pollinator Project, established in 2017 with a goal of building understanding about the importance of pollinators and inspiring individual and collective action to help pollinators thrive, has developed an exciting new program for 2018. In collaboration with our project partners—The Wild Center and The Lake Placid Land Conservancy—the new program features a Plant Sale fundraiser, distinguished guest lecturers, screenings of a wonderful short film, a gift basket raffle, and an end of the summer Benefit Dinner. We will also continue to distribute APP project brochures and complimentary local wildflower packets at local farmer’s markets and other events.
Plant Sale: The plant sale will continue thru May 31. The most important thing you can do to help hummingbirds, butterflies, and bees in the Adirondacks is to plant a pollinator garden. With the help of Cook & Gardener Nursery, we have carefully chosen pollinator plants that will thrive in the Adirondacks. All of the plants offered have been sourced or grown from seed to ensure that they have never come in contact with neonicotinoids (a class of insecticides that are harmful to pollinators). We are offering large, blooming-sized plants for only $10 each. For more information, visit adkaction.org/plant sale (but hurry, as plants are selling out).
Guest Lectures: We are delighted to sponsor two guest lectures this summer:
1. The Pollinator Victory Garden Lecture, “Winning the War on Pollinator Decline” by Kim Eierman
June 11, 2018, 6 PM, at the Plattsburgh Wine Co., reception to follow
June 12, 2018, 6 PM, at The Wild Center, reception to follow
Kim Eierman is the Founder of EcoBeneficial. She is an Environmental Horticulturist specializing in ecological landscapes and native plants.
2. “Monarchs in a Changing World,” by Dr. Karen Oberhauser
August 10, 2018, 6 PM, at The Wild Center, reception to follow
Dr. Karen Oberhauser is the Director of the UW-Madison Arboretum.
Short Film Showings:
"A Ghost in the Making: Searching for the Rusty-Patched Bumble Bee,” by Clay Bolt
Everyone has heard about bee declines, but with so much attention focused on domesticated honeybees, someone has to speak up for the 4,000 species of native bees in North America. This 20-minute film shows natural history photographer Clay Bolt on a multi-year quest to tell the stories of our native bees, and one elusive species--the Rusty-patched Bumble Bee. Ideal for all ages.
June 27, 6 PM, Lake Placid Center for the Arts
July 18, 6 PM, Pendragon Theatre in Saranac Lake
August 22, 4:30 PM, The Strand Theatre in Old Forge
Daily showing all summer at The Wild Center
Gift Basket Raffle:
We will be selling raffle tickets for "The Ultimate Pollinator Gift Basket." The basket, with a retail value of $500, will include deluxe local wildflower seeds, candied honey teaspoons, locally-sourced raw local honey, beeswax candles, two bottles of outstanding wine, and so much more.
Save the Date for the APP Benefit Dinner:
Our 2018 benefit dinner will take place on Thursday, August 23rd at Moonstone Farm and Forest in Saranac Lake from 5:00 PM to 8:30 PM. Join us for a locally-pollinated 4-course meal in a blissful setting. Celebrate the vibrant colors, flavors, and smells of flowers and food with great company. Casual attire. Tickets are $100. To reserve: adkaction.org/event-2905861
For more APP details, visit adkaction.org/pollinators/
Dear Friends of AdkAction,
We are proud to announce the launch of our new logo and motto as part of the ongoing evolution of our organization.
Over the past seven years, AdkAction has grown and become a local leader in projects that serve Adirondack communities and the environment. We now are an organization with over 300 members and dozens of volunteers working on our seven active projects. As we continue to grow, we want our brand to reflect why we exist, what we believe in, and where we are headed.
Our new logo is clean, simple, and modern. It reflects our commitment to getting things done for the hardy mountain communities that depend on us to address unmet needs with our innovative projects. With each element of our redesigned logo, we have carefully considered the past, present, and future of our organization.
We chose a clean, simple logo that looks good on the web and in print. The two blue mountain peaks reflect the two A's in the initials of our organization's name and represent the mountain culture of Adirondack communities. You will notice that our name is written on one line with two capital A's and no space because that’s who we are: “AdkAction,” not “Adirondack Action” or “ADK Action."
You will notice that we've kept the same color scheme as our old logo, and that's because we still strongly identify with red and blue. Red shows a sense of urgency and importance; it is associated with excitement and passion. Blue is reliable and trustworthy, and it ties our new logo to the Adirondack Park, known to many as the "blue line." We bring passion to our work and always strive to be reliable and non-controversial.
We've also retained the symbol of the red check mark. It always feels good to check off a to-do list, and we pride ourselves on getting things done. Our new motto, "Create. Promote. Preserve.", is an abridged version of our mission statement. Finally, the font we have chosen is modern, clean, and sleek.
As always, we appreciate your membership, friendship, and a shared sense of community with our organization. AdkAction will continue to create projects that address unmet needs, promote vibrant communities, and preserve the character of the Adirondacks.
AdkAction Board and Staff
P.S. Our rebranding campaign was completed in-house by a volunteer committee and our Executive Director.
Board of Directors
AdkAction.org is a 501(c)3 nonprofit. All donations are deductible. AdkAction.org creates projects that address unmet needs, promote vibrant communities, and preserve the character of the Adirondacks.
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